Start a revolution in the architectural industry to replace the traditional image. As a technology startup, viAct adapts to use a cyan-tone as brand identity which differs from traditional construction companies.
In terms of brand recognition, the advertising materials are designed with simple geometries. The glassmorphism graphics symbolizes the AI applications for the clients. Also emphasizing the revolutionary and reconstruct for the architectural industry.
There has been a repetitive emphasis on visual angles and formations in the major scenes, targeting the customers of viAct through unique graphic styles that result in irreplaceable visual memory. The vivid color tones and geometric styles have been adopted to differentiate itself from other competitors and retain clients’ attention, showcasing the positioning of viAct as a rising tech startup.
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